The motivation of this research has been to raise a sense of concern and responsibility towards the cleanliness of public places in the city of Ouarzazate. It has been hypothesized that people litter as a result of the absence of simultaneous awareness. In order to test this hypothesis, we have conducted a field experiment where any passenger that has been seen to litter was respectfully interviewed and was indirectly given clues that aimed at reminding him/her of the disapproval of littering behavior. The participants were subsequently given a candy labeled to a small “Thank You” note for their participation. They were then tracked to see whether would litter again (throw the provided note) after the treatment. The results show a statistically significant positive change in the participants’ behavior. These findings, in conjunction with the principle of the psychology of surveillance, will now be applied to set permanent reminders in public spaces to raise consistent awareness against littering behavior.
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